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Message: ta da ta ta ta i'm (not) loving it

So big announcement ...McDonalds is on board. Yeah, I bet there was lots of excitement at all four or five of the north american offices. Except I haven't seen any advertising by McDonalds and the stock is in the dumps. McDonalds for crying out loud, why hasn't that yielded results? I think they missed the boat with their itibiti social networking idea.

I need a happy meal!

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