Intertainment Commercializes itiBiti with NBC.com

Reimagining the way brands connect with people

November 16, 2009

Good Morning,

We are very proud to announce the Commercial Launch of itiBiti with the press release issued by NBC.com this morning.

The NBC.com Communicator features exciting NBC content and revenue generating activities embedded directly in the itiBiti desktop application combining a wide range of communications tools, social media services, special programs and offers together with Microsoft Live Services.

Full information on the program can be found at www.nbccommunicator.com and people across the US can instantly register for the NBC.com Communicator at www.NBC.com or www.NBCcommunicator.com

This announcement marks a major milestone in the Social Media platform arena, as itiBiti is unique among industry players for 5 reasons:

1. itiBiti generates revenue immediately as soon as users turn on their computers.

2. itiBiti continues to generate revenues as the product remains active and “learns” as it goes, providing maximum relational benefits to the user, our brand partners and itiBiti.

3. itiBiti is a private-label application, leveraging the “brand” partner, its equity, trust, value and marketing power.

4. itiBiti has the ability to integrate additional opportunities, campaigns, and “add-on” features on-the-fly, creating a continuously engaging value chain.

5. itiBiti maximizes delivery of the 4C’s of Social Media - Communications, Community, Content and Commerce.

Focusing on private-label opportunities, itiBiti works with major brands, like NBC.com, to leverage the equity, value and relationships NBC.com has with its users. Our business process provides instant program recognition, maximizes consumer adoption and engagement, trust and revenue generation for both itiBiti and our brand partners.

With almost 3 years of development, partnership with Microsoft Corp. and representation agreement with Omnicom Media Group, itiBiti is now on the global stage with one of the world’s leading broadcast companies.

Today’s announcement is the first of a number of leading brand clients for itiBiti. The Company will release further information, and brand applications, as soon as they are available.

I encourage you to read the release below, and if you have any questions, please feel free to contact either myself, or Brad Parry, Chief Marketing Officer of Intertainment, for further information.

Best regards,

David

NBC.COM LAUNCHES ALL-NEW ENTERTAINMENT, SOCIAL MEDIA AND COMPUTER-TO-COMPUTER VOICE CALLING APPLICATION FOR THE DESKTOP

The "NBC.com Communicator" Fan Platform

Is Developed and Powered by Itibiti Systems Inc.

UNIVERSAL CITY, Calif. – November 16, 2009 -- NBC.com today announced the debut of the NBC.com Communicator, an all-new fan platform developed by Itibiti Systems Inc., that offers users an exclusive, one-stop mix of custom NBC content, services and communication tools including computer-to-computer voice calling over IP, right on the computer desktop. The announcement was made by Stephen Andrade, Senior Vice President, Digital Development and General Manager, NBC.com.

Developed and powered by Itibiti Systems Inc., the NBC.com Communicator is free to use, and is ready as soon as the computer is turned on. Featuring unlimited computer-to-computer voice calling and text services, the conversation is easy to join, anytime, anywhere across the USA. With just one desktop tool, fans can stay connected while engaging with their favorite NBC programs including "The Office," "The Tonight Show with Conan O’Brien" and "Heroes," a premium selection of news and entertainment feeds, community and more.

"At NBC.com we work tobring fans’ favorite shows into the digital space with creative and technical innovation, and the NBC Communicator is part of that tradition," said Andrade. "This new effort gives our users a powerful, easy to use set of communication tools integrated with the best of NBC programming."

The itiBiti platform features the power of Microsoft Live Services, and has been acclaimed by Microsoft Corp. as "the next generation of integrated social media applications." Once inside the NBC.com Communicator, fans are instantly connected to the world’s most powerful network of active users, with features including Windows Live Messenger, all at the ready.

"We’re delighted to be working with our partners at NBC.com as they bring the Communicator experience to life for their loyal audience nationwide," said David Lucatch, President Itibiti Systems Inc. "itiBiti is a unique social media platform that re-imagines the way people connect with friends and family, and the way brands connect with their audience."

Fans can download the program and register for free at >www.nbc.com and on >www.nbccommunicator.com

About NBC.com:

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications.

Please log on to >www.nbc.com to learn more.

About itiBiti:

itiBiti is a revolutionary, instant revenue driven, Rich Internet Application (RIA) providing global brands with the unprecedented ability to power their marketing efforts within a unique, private-label social media platform. itiBiti offers users a rich suite of services in combination with brand client initiatives, and the power of Microsoft Live services. Soon, itiBiti Mobile will provide users of major private label branded itiBiti platforms with the ability to continue their user engagement experience with their mobile smartphones. Itibiti Systems Inc. has an agreement with Highway Entertainment to represent itiBiti to clients of Omnicom Media Group worldwide. Omnicom Media Group ("OMG") is the media services division of Omnicom Group Inc. (NYSE:OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Itibiti Systems is a wholly owned subsidiary of Intertainment Media Inc., a Microsoft Global Agency partner. With offices in New York, Los Angeles and headquartered in Toronto, Canada, Intertainment is listed on the Toronto Venture Exchange with the symbol "INT". Please log on to >www.itibiti.com or >www.intertainmentmedia.com to learn more.