Re: Intertainment Commercializes itiBiti with NBC.com - Scooby
in response to
by
posted on
Nov 19, 2009 08:08PM
vdf:
Sorry I cannot help with that one. I am just not sure how much each spot would go for.
However, if I remember correctly, the value of these companies relates more to the number of users that are utilizing the product and their time online. And that is where ITIBITI has an advantage over other products / applications.
From David Spark on the recent INT blog
" NBC.com Communicator is itiBiti’s first public beta release of its application. We’re very much at the early stages of this new type of platform that combines communications, content, commerce, and community all together in a single desktop application. "
Unlike other products, it engages the users in many ways and subsequently, it keeps them online for an extended period of time. And remember, unlike other advertising, the user actually signs up for this product and by targeting the individual users likes and dislikes, it is a win / win for everybody.
Here is the link to the INT blog:
http://intertainmentmedia.com/blog/
Also, and again this is pure speculation on my part, I think David Spark is going to play a much bigger role in INT. The last few lines in David Sparks post on the blog is below. I have highlighted what tweaks my interest :
" We look forward to your feedback as to what you’d like to see in this player. Good and bad, please let us know what you do and don’t like about the player. Together we’re going to make itiBiti a great application for you use to better connect your brand with your audience."
Mr. Spark obviously likes what he sees and is part of the team.
Hope this helps,
Cheers,
Scoob