I think that is when you will see the big advertising campaign (s) get into gear.

It will be led by Intertainments clients (NBC etc) who will be rolling out the product followed by INT who will be reporting on it.

Once started, there should be a continual flow of news as targets are hit and clients give their feedback. This also means cashflow for INT.

Once the chatter starts and the product gains acceptance, it could really snowball.

Looking forward to the action.

Scoob