Tucked away in the small print...

Mr. McLaughlin is an advertising and broadcast industry veteran and has previously worked for Omnicom Media Group, where he served for eight years as an Executive Vice President within the Entertainment Group responsible for sales and marketing to the Canadian broadcasting community. Prior to Omnicom, Mr. McLaughlin spent 15 years with CanWest Global in numerous positions including Production, Programming and Sales.

Important here is the Omnicom Group (blurb below from website).

Website: http://www.omnicommediagroup.com/default.htm

Omnicom Media Group

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.

By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.

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I suspect that relationship will open many doors and pay off in spades.

Scoob