If you read Davids address on March 17th, he mentioned NBC as follows:

NBC.com is one of the largest global broadcasters reaching over 98% of all US households, and we have negotiated a multi-year, master services agreement with NBC Universal, Inc. the parent of NBC.com. Our agreement covers all of NBCU’s properties worldwide, including all their core companies, affiliates and subsidiaries. It is estimated that NBCU’s online programs receive up to 70 million unique online visitors each month. NBC.com is our first program launch with NBCU and has been supported by the President’s office. NBC.com will be creating the NBC Communicator with itiBiti allowing users to watch NBC programming right on the desktop while talking with each other. NBC.com will be selling the ad inventory and we are already, in the test program, seeing 100% advertising inventory sell-through.

Scoob