Re: having connections is one thing.....

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ScoobyDoo

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Re: having connections is one thing.....

in response to

having connections is one thing.....

Vegasboy

posted on Mar 13, 2009 06:57AM

If you read through the press release, a key piece is as follows:

" Intertainment and ISI are engaged with Microsoft's Live Services team to provide direct access to popular Windows Live Services from the itiBiti desktop platform. itiBiti will make use of Live Services APIs to enable Users to sign into itiBiti using their Windows Live ID, and give them instant access to a number of Windows Live Services, including Windows Live Messenger and Live Search".

API = Application Programming Interface.

Essentially Microsoft and INT are working together on this. This is not just marketing, but also a working relationship on the technology side so the 2 integrate without a hitch.

INT gets the marketing muscle of Microsoft.

Microsoft gets another product that dovetails with their own apps / services etc. giving them more exposure in the marketplace.

Scoob

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