Re: new interview with George
in response to
by
posted on
Oct 22, 2009 07:29AM
Just thought you'd like to see what SKS consulting thought was wrong here and what thy did about it:
Company overpaid for bad acquisitions
Revenues decreased 19% from prior year
Acquired company shut down after 6 months
Parent company treating newly acquired company poorly, creating un-repairable damage with clients and vendors
Clients, vendors, employees, & Investors expecting bankruptcy
Management used method of robbing one company to fund the other, weakening both
Management increased corporate over-head at a time when they were losing business
Management hired unqualified people externally, ignoring in-house talent that was more appropriate
Company had unclear & unbelievable strategy
Action Steps:
Immediately eliminated CEO, and made 26 employees redundant to decrease burn rate
Took interim positions as President, CEO & Board Member
Initiated immediate 2 day strategic planning session
Separated business into two divisions, requiring them to stand on their own merits
Made two more rounds of redundancies to right size both divisions
Moved office locations& negotiated early termination of both leases
Focused sales efforts on “hero clients”
Company headcount reduced from 115 on 5/31/07 to 60 within 1 year right sizing the business
Eliminated old BOD and replaced with 3 new members
Moved from NASDAQ to OTCBB with seamless integration
Hired FD, Sales Managers & Strategic Development head
Sold underperforming division to focus on company’s core business and path to profitability
Results:
Within three quarters achieved first EBITDA and cash flow positive quarter in over 5 years
EBITDA improvement of $10 million in 18 months
Reduced corporate overhead by $2.5 million
Move of offices created $500k per year in savings
Obtained shareholder approval for reverse split
Increased number of authorized shares to ensure company corrected default on covenants with institutional investors
After meeting milestones, secured $10 million in capital
Avoided bankruptcy, and finally stabilized stock price
http://www.sksconsulting.us/futuremediacasestudy.html
We await o see if 8. above is going to be a reality or a pipe dream. Either way, any concerns I may have had about being too explicit in my criticisms fade away in trhe light of the blunt SKS comments above....