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Elysium Internet, Inc. (OTCBB: USBF) (Pending name change from US Biodefense Inc.) is an emerging direct navigation online media company. The company owns a growing domain portfolio consisting of over 1,400 direct navigation Internet domains. Its domain assets include: TheDirectory.com, Therapists.net, SecuritiesAttorney.net, SECLawyer.com, NevadaLawyer.com, LocalAttorney.net, LocalOBGYNs.com, LocalPhysician.com, Passenger.net, eBoxing.com, TheFund.net and many others. The Company is in the process of developing several proprietary direct navigation ad platforms. Elysium is a wholly owned subsidiary of FTS Group, Inc. (OTCBB: FLIP), a publicly traded acquisition and development company with over $6.6 million in profitable annual sales. Elysium is focused on building targeted industry specific direct navigation Internet Directories and Portals that generate significant direct navigation traffic for the benefit of its advertising partners.
Familiar to just about anyone who's ever logged on the Internet to look for something, but only recently gaining public awareness in financial press, is the Direct Navigation Market method of maneuvering around the Internet. Simply put, Direct Navigation is finding the information you're looking for without using a search engine, a directory of sites, or clicking on a link from another site.
Direct Navigation traffic, also called type-in traffic, refers to traffic generated by a person either typing a URL (a web site address) directly in the browser address bar or going to a site directly from a bookmark. Direct Navigation traffic is a continual stream of highly targeted traffic that does not rely on search engine placement or paid advertising or links from other web sites. It is the purest and most targeted form of traffic on the web, and considered by many to be the highest octane virtual fuel that drives the Internet.
Direct Navigation leads search engines and other forms search. The search engine conversion rate at business-to-consumer e-commerce web sites was 2.30 percent, more than twice the conversion rate of other acquisition sources (0.96 percent), which include banner ads, affiliate marketing links, shopping search engines and other referring links. However, search engines, including both paid and organic listings, still trailed direct navigation conversion rates (4.23 percent), including bookmarks, by nearly double, according to the index. The select sites used in this study generate more than $3 billion in annual sales online in five categories, including apparel, toys, computers and electronics, sports and leisure, and other.
Source: provided by company
Elysium Internet announced on Feb. 28 that it had completed the acquisition of the generic domain name Auditors.com.
Elysium Internet Founder and CEO Scott Gallagher commented, "We're pleased to have completed the acquisition of the category specific generic domain name Auditors.com, our largest domain purchase to date. Local Internet advertising is in the middle of a multi year upward trend. We believe Auditors.com, when fully developed using our directory advertising platform will become the leading brand in the related accounting and financial services space delivering significant value to both advertisers and users of the site. Based on our current model we expect both Auditors.com and Therapists.net to be profitable ventures almost immediately." Gallagher continued, "We're also pleased to have received non stock related financial backing for the acquisition from Domain Capital, Inc. (www.DomainCapital.com). DC is one of the Industry leaders in funding premium domain acquisitions and we look forward to working with them on future deals."
Elysium Internet announced on Feb. 22 that it had acquired the domain name SECLawyer.com.
Elysium and FTS CEO Scott Gallagher commented, "We already own SecuritiesAttorney.net, LocalSECAttorney.com, LocalSecuritiesAttorney.com and the term SEC Attorney with a .com address for every state and every major city in the US. Acquiring a premium name like SECLawyer.com allows us to brand our Securities Attorney directory with a top level direct navigation domain dot com name. We now believe that we have developed possibly the largest and certainly the deepest domain name portfolio relating to the business of Securities Attorneys in the world." Gallagher continued, "SECLawyer.com is scheduled to be launched in 6 to 8 weeks or immediately after the launch of Therapists.net and Auditors.com. As previously mentioned upon completion of our directory platform Elysium will begin launching one directory every two weeks for the next year."
Elysium CEO Scott Gallagher commented on Mar. 20, "We believe the best days of the Internet and domain based industry are ahead of us. Many of the best ocean front or Park Avenue equivalent Internet real estate or domain names sit, undeveloped, owned by what are essentially domain day traders with no intention on developing these premium domains into web based businesses. We believe a limited opportunity exists to capture a larger piece of this Internet real estate and develop it into profitable business that will generate cash and growth for years to come. Over the last few years Elysium Internet has built what we believe to be the best portfolio in the world for certain specific niche Industries. As a stand alone public Company we'll continue acquiring the best Internet real estate in the world and build a profitable Company committed to delivering the absolute best user experience on the Internet with every site we launch."
Gallagher continued, "Speaking from an FTS perspective, we've created valuable assets which will help eliminate the short term oriented debt holders that are causing so much damage to our Company and its stock price. We started the week as a $7 Million company and we'll end the week as a $30 Million Company, yet our stock is cut in half. We issued no shares for the OTG deal and expect the Elysium deal to, at a minimum, double our stockholders' equity. If these funds continue to sell shares in a Company that will do $30 Million in sales while the market cap is around $1 Million I'd have to question how they became fund managers in the first place, I was one and it doesn't make sense. We are exploring all options to protect shareholder value and limit this type of selling."
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