Sometimes, this facet of Romney’s personality isn’t so subtle. In July 1996, the 14-year-old daughter of Robert Gay, a partner at Bain Capital, had disappeared. She had attended a rave party in New York City and gotten high on ecstasy. Three days later, her distraught father had no idea where she was.
Romney took immediate action. He closed down the entire firm and asked all 30 partners and employees to fly to New York to help find Gay’s daughter. Romney set up a command center at the LaGuardia Marriott and hired a private detective firm to assist with the search. He established a toll-free number for tips, coordinating the effort with the NYPD, and went through his Rolodex and called everyone Bain did business with in New York, and asked them to help find his friend’s missing daughter.
Romney’s accountants at Price Waterhouse Cooper put up posters on street poles, while cashiers at a pharmacy owned by Bain put fliers in the bag of every shopper. Romney and the other Bain employees scoured every part of New York and talked with everyone they could – prostitutes, drug addicts – anyone.