BOULDER, Colo., Jan. 17 /PRNewswire/ -- DPHI, Inc. a leader inmicro-optical storage technology, today announced that the ConsumerElectronics Show (CES 2005) was home for several new consumer products basedon the company`s industry leading and patented low cost storage technology formobile devices and portable applications. New products included USB massstorage devices, personal media players, photo accessories, and referencedesigns for video recording and playback.

``New products demonstrated at CES provide a strong indication for theconsumer demand and OEM commitment expected this year,`` said Bill Almon,President and CEO, DPHI, Inc. ``Unlike HDD and flash memory, optical storage

technology had not decreased in size to meet the demand for small portabledigital content.`` DataPlay is the only commercially available small formfactor optical storage device that addresses the need for portable digital

content distribution and recording.

Several new products powered by DataPlay`s micro-optical engine and mediawere demonstrated at CES 2005, including:

* Ritek`s TOPY Mini-writer for storing and backing up large files

* Ritek`s TOPY Photocopier , a multi-purpose media player and storage device for digital content, especially photos

* Sigma Designs 8510 PVP and PVP-R reference designs

The TOPY Mini Writer and TOPY Photocopier are uniquely designed for DataPlay, a mini DVD that is approximately the size of a quarter with a capacity up to 500MB. The TOPY Mini Writer is the smallest DataPlay burner in the world. The plug-n-play USB port enables users to store digital content anytime and anywhere. The TOPY Photocopier has all of the advantages of Mini Writer with the addition of a SD/MMC/Memory stick slot, so that users may directly store their digital photos and files from the flash memory cards in their cameras or mobile phones to a DataPlay disc. The TOPY Photocopier also serves as an MP3 Player, voicerecorder, line-in recorder, and FM tuner.

About DPHI, Inc.

DPHI provides micro-optical storage technology for digital recording,playback and distribution. The DataPlay(TM) platform features a miniaturizedoptical engine and removable media that enable new ways of storing and

securing digital content and data for the growing market of portableelectronic devices and systems. The company`s technologies are suitable for abroad spectrum of applications in industry verticals and in consumer

electronics.

The DataPlay platform is recognized as a pioneering small form factoroptical technology designed specifically to meet the needs for portable,secure digital content creation and distribution. Unique to the DataPlayplatform is its patented media-based ``DRM`` architecture and system. Employinga combination of proprietary hardware and software encryption andauthentication innovations, content placed on the micro-optical DataPlay mediafrom a trusted source can be accessed only by those with the recognized authority.