01/17/05

08:00:26 am, Categories: Advertising, Entertainment, Business, General, 454 words

HandHeld Entertainment Announces Content Licensing Agreement with LikeTelevision

SAN FRANCISCO, CA, & CHARLOTTE, NC Jan 17, 2005—HandHeld Entertainment today announced that that it has signed a content licensing agreement with LikeTelevision( to bring more than 11,000 high-quality videos to the rapidly growing number of ZVUE, which lists the thousands of titles available with a membership to LikeTelevision. In addition, all ZVUE users will have access to 10 free ZVUE titles each month, as well as other special promotions offered throughout the year.

“There are shows for all kinds of video enthusiasts,” said Willy Krause, chief executive officer of LikeTelevision. ” Depending on the time of year, we will offer documentaries on the Olympic Games or Pearl Harbor, as well as classics like the ‘Johnny Carson show’ and Felix the Cat cartoons. We are thrilled that LikeTelevision members will be able to enjoy this great content on the go thanks to HandHeld Entertainment and their ZVUE personal media player.”

Another key feature of LikeTelevision is the high quality of video products offered. Through its IGS technology, which transfers the video content at a very low data rate, LikeTelevision is able to provide video content with superior quality – more comparable to television than any other streaming media player – while maintaining relatively small file sizes that optimize memory. LikeTelevision’s Dynamic Ad Insertion Software also allows portals to create custom playlists for different demographic targets.

Memberships for LikeTelevision allow users to download content throughout the year, taking advantage of the 11,000 plus titles available in the download library. Memberships are $14.95 per month or $125 per year. However, coupons available to ZVUE users bring the membership down to $9.95 per month and $100 per year. ZVUE users can also get additional downloadable content through www.zvue.com ,