By now you should be aware that EDIG no longer is in the market of branding its own name on products for retail exposure.

Hence APS/Wencor`s digEplayer, FUSION`s digiFUSION, and an Asian OEM looking for customers with EDIG`s audio-video platform.

However, that does not eliminate discussions on similar markets and strategies by other companies doing so, as it relates to EDIG.

To ignore Apple`s market success and relationship with portalplayer in our EDIG discussions is to miss what this opportunity might just turn out to be about.

Video holds promise for the next market opportunity in handhelds, and drawing comparisons is not only natural considering the target markets are virtually the same, but necessary in understanding what may lie ahead.

This falls well within the boundries of chat room discussions, imo.