Store Atmospherics - A Retail Study

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Retailers know there is a link between a store’s atmosphere and its financial performance. Intangible details ranging from lighting to music to visual messaging all play an interconnected role in improving the shopping experience, building customer traffic and, ultimately, lifting sales. This is a special retail study by Chain Store Age and DMX MUSIC, conducted by Leo J. Shapiro and Associates. It provides important new insight into how shoppers respond to atmospheric elements, both consciously and unconsciously, and the extent of the connection between ``store atmospherics`` and the store’s performance.

Date: Jan. 1, 2004

Product: PDF Format. 6-page report. Contains charts and graphs.

Price: $24.95

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