Right next to the second red reference player in the TI booth was an Ittiam mock up. It was very heavy and not very attractive, but it was the same sizeas the digiPlayer.

``Digital Multimedia in Mobile Phones

. Turning voice centric phones into entertainment devices.

. Hi Fi video and audio a must.

. TI ``Hi-D`` ddigital audio achieves

1) High quality audio.

2) 2X playtime per cell phone battery so you can watch a full movie.``

The funny thing about this placard, it was it as sitting next to one of Ittiam`s video viewers like we`ve see all year--like the one from last year`s CES. ORY