Here is a fact sheet list. I reread it again today and thought what am I reading? So I read it again, and again. What does anyone else think of the words ``manufacturers and airlines in use are:`` ( in use )? Could it mean that all the others are in use but not the eVU? Why is this listed ? Comments or thoughts appreciated. Everything seems so top secret and yet here are these words. I have to wonder.

• Handheld Audio/Video-On-Demand (AVOD) Units: portable, individual, hand-held digital audio-video units offered to

passengers; content is stored and played back on-demand from the unit’s hard drive. 15-30 or more full-length films, extensive shortsubject

programming, 100 music albums, digital newspapers, text news bulletins, e-books, video games, and more.

Manufacturers and

Airlines in use are:

• Wencor “digEplayer”: Alaska Airlines, Hawaiian Airlines, CanJet, KLM, Aeroflot, North American Airlines, Monarch,

SilkAir, Independence Air, Midwest Airlines, Pacific Blue, Jetstar, Icelandair, MaxJet Airways, Martinair, MyTravel UK,

Russia Jet Direct

• IMS “Personal Entertainment Appliance”: American Airlines (trial), VARIG Brazilian, Jet Airways, Harmony Airways, Air

Sahara, EOS Airlines

• Panasonic Avionics Corp: “eXpress Portable Media Player”; launch customer is Mexicana Airlines

• Global AirWorks “AirPlay”

• eDigital Corp. “eVU Mobile Entertainment Device”

• Airvod Entertainment “MACH5”

• Other Premium-Cabin IFE Features:

Video games (often also featured cabinwide; multiplayer games), inseat power, noise-cancelling headsets, dolby headphone sound,

larger PTV screen-size (up to 19-inch); flat-plasma monitors for main-screen video; portable DVD-players + library of films; view

from externally mounted cameras; ‘graphical’ map showing aircraft’s progress on flight route, air-speed, distance/time to destination,

etc.

Trends in Development

• Inflight Cell-Phone Use: service and technology that enables passengers to use their personal cellular phones and PDAs (both voice

and text/data functions) while inflight; onboard technology limits cell-phone signals to eliminate possible interference both with the

wider ground cellular network and with cabin electronics. Testing and regulatory review currently underway on a number of systems

offered by: QUALCOMM; AirCell; AeroMobile (Arinc Inc., Telenor); OnAir (Airbus, SITA, and Tenzing Communications);

Altobridge; Connexion By Boeing, Verizon Airfone. US FCC auction of air-to-ground radio spectrum (allocated for inflight

voice/data) is set for mid 2006.

Innovative Programming

•Blockbuster films, classic films, sporting events, news, nature/documentary, comedies, children`s programming,

educational/instructional programming, music videos

•Made-for-TV/Made-for-Cable programming, syndicated television series, locally-produced regional “route-specific” programs

•``Video Magazines`` incorporating short subjects, news, documentaries, sports, informational/instructional programs—often produced

and “branded” specifically for the airline

•Live/near live daily news (delivered/uploaded to aircraft via satellite) from major news outlets

•Language lessons (interactive video/audio)

•Route-specific programming (local news, music, sports, etc.), multiple -language channels

•Destination city guides; local current event calendars

•Inflight Audio: Region-specific music channels; featured recording artists, new albums, interviews; featured music genres; comedy;

news/current affairs; destination information; business information/interviews.

Inflight Editing Standards

Varies somewhat by airline and by region, but generally inflight editing standards (for main-screen exhibition) are similar to, but more

conservative than TV-editing standards. No airline crash scenes or references to airline disasters; careful about terrorism or references

to terrorism; no nudity/sex scenes (U.S./Asia more conservative than Europe); no profanity; no images of/references to other airlines;

no racis t comments or denigrating references to culture, religion, or nationality; careful about violence and bloodshed (U.S./Asia less

sensitive than Europe); careful about references to guns, drug abuse, physical abuse. Most ideal inflight film genres: comedy,

romantic -comedy, light adventure.

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