Phison Electronics Corporation was established in November 2000 at the Incubator Center of Industrial Technology Research Institute (ITRI) of Hsinchu, Taiwan. We excel in USB flash controller technology and related NAND flash applications. Phison`s philosophy is ``Share results among the employees. Build trust with our customers. Be efficient in our work. Be innovative in our designs``. Formerly an IC design house and a system integration service provider, Phison has moved on and become a total solution provider with expertise in IC design, product development and manufacturing. Phison received its nation-wide recognition in November 2002 by winning the top ``Gold Medal`` award out of nearly two hundred companies in the Taiwan Incorporation Competition (TIC) organized by the Ministry of Economic Affairs. This is truly an accomplishment cherished by our customers, partners and employees.

In May 2001, Phison successfully developed the world`s first USB flash removable disk - Pen Drive. Ever since, Phison has maintained the leading edge in USB flash controller technology and NAND flash applications. In just three years, Phison has released the following interface controllers: Flash Disk (USB 1.1 and 2.0), Flash All-in-One Card Reader, PCMCIA/IDE and SD/MMC Card. Consumer products include Pen Drive 2.0, Secure Pen Drive, Pen DrivePlusMP3, All-in-One Card Reader and Adapter, Multimedia Viewer and Genius Drive. We always keep innovation, efficiency and ultimate quality in mind in satisfying various new demands of the data storage market.

Phison`s competitive edge consists of outstanding corporate strategies, highly-competent R&D teams, leading technologies, efficient and ISO certified product development process, strong patent portfolio, complete marketing strategy, competitive niche products and excellent customer support. Whether it is IC design, system integration or manufacturing, our total solution package can satisfy the most demanding customers. This enables us to penetrate the markets in North America, Europe, Japan, China, Taiwan and many other countries.

In pursuing of growth, efficiency and innovation have always been the essence of Phison`s research and product development. Our goal for the near future is to constantly strive for technological advances and perfection on product quality. By pushing for new ideas and always thinking ``add-value for the end-user``, Phison keeps on supplying additional features to our flash products and remains in leading position in the market. Whenever there is hunger for high speed data storage solution, we will deliver.

In addition, Phison embraces change for our customers, partners and ourselves. Our flexibility enables us to adapt to various customer requirements at any time, and our technology assists the customers in expanding their market share rapidly. Phison aims to offer an all-in-one solution that is designed to provide the overall capabilities and specific flexibility to meet, even exceed, our customers` requirements. When it comes to the customization of product design, packaging, driver, firmware or any other request, Phison`s fully-dedicated sales and engineers will communicate with our clients timely and effectively for maximum customer satisfaction. With solutions adopted by more than one hundred companies worldwide, Phison proves to be the most dependable business partner at the forefront of information technology industry.

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