6:10-7:10: Designing Next Generation Handsets: Market Research Trends and Predictions on Handset Markets and Acquisition in U.S. and International

The video-enabled iPod, Sony’s PSP and other handheld devices have created a hot market for downloadable portable material, bolstering an already sturdy mobile market for custom graphics and other material used to make their mobile handsets truly unique and personalized. Tivo’s latest effort, to allow iPods and other video players to download copies of recorded material on its machines, will further expand the markets for downloadable entertainment content. Is there room for all this material on the average handset? And who’s making money?