IMO...e.Digitals partner is some kind of leasing company that will front orders of not much more than the exact build cost for leased items. There`s a tailored sharing agreementin the monthly pay back for the duration of a contract...that will include longevity issues.
Depending on how a lease agreement is structured...e.Digital could make out well...little slower than selling out right...however, in time it could be more lucrative than selling them.
It might ignite some volume.
doni