What`s so complex about this? They`ll make money from the sales (yes sales) of the units, then ALSO receive ongoing revenue from CONTENT rental, replenishment and services. Isn`t that what all the words we`ve read sum up to?

``Content?`` you ask? I`m thinking EDIG will acquire content from the third party(ies) and place it on a medium for installation on the units and charge a premium for being ``middle man`` for the content and the service of providing the installation medium. ``Rent`` implies the rental of content from the content provider(s), and we get a piece of the pie.

But, of course, I KNOW nuttin`!

SGE