''Think of a world where Google becomes the key player in energy services in both the residential and business markets. Positioning itself as a direct intermediary between a local energy supplier and the end customer, it would rely on its data centres and machine learning algorithms to predict individual demand, and thus predict needs in advance. It would use its own production, distribution, and energy storage capacities or, in certain cases, those of its partners, to reduce the energy bill of its customers in an entirely new way.''

http://www.oliverwyman.com/content/dam/oliver-wyman/global/en/2015/jun/Internet-of-Things_Report.pdf

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