Monetizing intellectual property and re-packaging products and services requires serving markets with useful and useable offerings. It is critical to identify the right market for your product and validate the opportunity with real customers. Once a real problem is validated, it is critical that you discover a product solution that is feasible, useful, and usable. Customer experience must be combined with engineering continuously throughout the product development process. A comprehensive go-to-market plan will move from proto-type to full product utilizing all of the customer experience collected to date to insure support of a successful product launch.