``Now Sampling, DaVinci Processors Reduce System Cost

The TMS320DM644x architecture is a highly integrated system-on-chip (SoC) that has absorbed many of the external components required for digital video, dropping hardware bill of materials by as much as 50 percent.``

http://focus.ti.com/lit/ds/symlink/tms320dm6443.pdf

Lots of bells and whistles...TI chips away at the industry developing peripheral firmware.

doni