for the first time, will not only play audio and video but also will allow users to record and store up to 50 full length movies - that will cost around $ 300 a piece.``

VERY INTERESTING INDEED

at $300, the mass market appeal looks to target a very active consumer group...not dissimilar to the ipod market...but much more bang for the buck...and competitors using the same platform...sounds very familiar with last years success story...from unknown to ipo.

Now to leverage the space for some market identity....ATUL, step forward please