''The data captured by sensors in IoT and other devices is useful only when it is stored, sorted and analyzed in a protected environment, which is when it becomes valuable for industry players like retailers, healthcare professionals and marketers.''
https://www.zacks.com/commentary/80883/semiconductor-industry-outlook---may-2016
Note Googles n IBM/Qual.
Goo's all over Qs Snapdragon for Auto automation/IoT.
e