of a purchase. Plank's opinion is that this article is relevant for the forest and the trees:

excerpt:

This means all companies should be fearful, but not all is lost. In this world, intellectual property and unique assets — like Facebook’s more than one billion users — become paramount. Unique technology means you have a right that cannot be taken away or commoditized. Gillette sued Dollar Shave Club for patent infringement, but it is hard to patent a simple razor.

http://www.nytimes.com/2016/07/27/business/dealbook/1-billion-for-dollar-shave-club-why-every-company-should-worry.html?_r=0