''The basic business model is simple, if a bit harsh. Some of these projects will inevitably fail. But a few should succeed, and that’s where the magic is supposed to happen. Ideas are to be converted into valuable intellectual property, which can then be licensed for a fee''.

- See more at: http://www.sme.org/MEMagazine/Article.aspx?id=8589934630#sthash.wMTFG8kR.dpuf

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