There's a Windows 10 TV add I'm sure others have seen, with a little kid where they say he'll grow up using 10. In that piece "personal assistant" is mentioned.

At the 8-29-13 shm, msft was mentioned in reference to 1 of the 50+ notified, DD etc. This would be the IPmetrics effort. On the vshm Fred mentioned without a name, they were no longer being used.

The dots..the dots...drives me crazy..lol.