``Niche players also are making progress, as highlighted by the portable systems gaining popularity among some airlines.``
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``For carriers without IFE or with outdated IFE, other options exist. Multiple providers, including Wencor and IMS in the US, are having success selling portable units. Alaska Airlines, which has no embedded IFE in its planes, has been using Wencor`s digEplayer for nearly two years on its longer-haul routes.``
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``However, it is unclear whether the early success of portables despite a lack of connectivity suggests a limited appeal for cellphones, e-mail and Internet to every seat.``
Yup, IFE is a growing market on all levels. Those who hit the ground running are off to a good start in this post 911 turnaround.