Common practice in that "industry."
Back in the days EDIG had physical products, voice recorders, music players, eVU, all but eVU were on the shelves for sale to the public at places such as BestBuy...correct me if this was not the case.
Did we ever have a sales guy/gal back then? I don't have any idea?
IPmetrics was used as an outsourced marketing arm, to "get the Nunchi word out."
Well, it's out there and it's being stolen.
Vicious circle...