"I am not looking for a technical explanation, but more of a marketing picture.'

There are a lot of companies where the background is totally unknown by the market.

The market is dumb for the most part, IMO. It's the industry that understands what e.Digital offers.

It's the industry that is/was holding e.Digital back. e.Digital marketed its wares to the industry and there were no takers. Now you are finding out the industry is cheating.

Where's TI in all this? When they name TI, it truly is an industry wide issue.

doni