http://newsroom.intel.com/community/intel_newsroom/blog/2014/01/13/latest-intel-based-retail-technologies-blend-physical-and-online-shopping-across-devices

"Another way big data can help retailers deliver a more personalized shopping experience is through context-aware marketing. Intel Context Aware Marketing makes digital signage more effective by dynamically changing advertisements displayed on a sign based on the age and gender of the person viewing the sign. When a consumer walks by an Intel® Core-based digital sign, the Intel Advertising Framework technology can analyze information including weather trends, social media, and the shopper's phone data to change the content and user interface to make it more relevant and personalized to the viewer. Intel Context Aware Marketing can also be tied to store inventory systems to display only advertisements for products currently available in-store."