I would like to add mrkool, no less than once per year I have asked RP (2008 thru 2010) and FF (2008 to present) why the company does not use the services of these firms to promote the company, get the word out etc....each and every time, the answer has been, paraphrased...
We have used these services in the past and did not get the expected return for the effort and money spent. We are perfectly capable internally to keep investors informed and updated.
I even asked the question at the Nov 19, 2009 SHM.
So there ya have it, a BIG FAT NO!