MotoPhoto(R) Debuts Digital Photo Kiosk Cafe Nationwide Using Lucidiom APM Network; MotoPhoto Changes Store Design to Focus on Consumer Experience

VIENNA, Va.--(BUSINESS WIRE)--Oct. 20, 2005--At its national Fall Business Meeting, MotoPhoto(R) unveiled its new digital photo kiosk cafe program using Automated Photo Machines (APMs) from Lucidiom Inc. Each MotoPhoto(R) franchise specialty retail location now will feature at least four APMs under the brand MOTO Select Prints(TM).

``We`re expanding MotoPhoto(R) to be more than just a place to get great photo processing. We are creating an entire consumer experience that makes it fun and easy for customers to enhance, print, share and save their photo memories,`` said MotoPhoto(R) President and CEO Harry Loyle. ``Since testing the program in our Dayton, Ohio area stores, we`ve seen customer satisfaction and repeat visits increase. We`ve created our kiosk cafes to engage consumers -- focusing on what do you do with your prints, not just on printing photos.``

The kiosk cafes feature dedicated APMs for express print ordering and additional APMs in customized furniture-settings for special consumer offers, such as making greeting cards for the holidays. MotoPhoto modified its merchandise display area to create a clean, open and pleasant environment for its new cafes. There are children entertainment areas within the cafes, and sales associates are on hand to answer any customer questions.

MotoPhoto also offers consumer education courses in its stores so that customers can improve their photos and better utilize the MOTO Select Prints(TM) APMs. The digital training course within Moto University walks customers through the photo printing options available within the kiosk cafes.

``Digital photo cafes like MotoPhoto`s are a key business strategy for independent photofinishers to differentiate themselves from their mass merchandising competitors,`` said Lucidiom President and CTO Steve Giordano, Jr. ``These new cafes give consumers a place to relax and hang out, letting them create the best photo memories possible. And with MotoPhoto`s APMs linked to Lucidiom`s APM Network, franchise owners can make sure these cafes increase store profitability.``

The Lucidiom APM Network lets store owners check on their cafes` sales success, upgrade product offerings and maintain kiosk hardware every day via the Internet. Plus, Lucidiom`s software lets consumers enhance photo color, eliminate red eyes, crop and print text on their photos. And as with all Lucidiom products, retailers can brand their APMs, like MOTO Select Prints(TM), inside and outside of their store--so customers will remember the retailer`s name, not Lucidiom`s.

About Lucidiom

Lucidiom Inc. is the worldwide provider of more than 10,000 intelligent, networked digital photo solutions and creator of the original Automated Photo Machine (APM) - a self-service digital photofinishing kiosk. Lucidiom`s advanced APM Network(TM) equips retailers with flexible, customizable photo category products and services that allow individual business visions to become profitable consumer realities. Businesses large and small, Fortune 100 companies and independent photofinishers, rely on Lucidiom for APM Network data and millions of prints each month. More information about how Lucidiom is bringing business into focus is available online at www.lucidiom.com.

About MotoPhoto(R)

MotoPhoto(R) is an upscale specialty retailer offering the consumer imaginative ways to enhance and enjoy their photographic images. As North America`s largest franchise system with more than 175 locations in the U.S. and Canada, their services include one-hour film developing, digital printing, personal photographic gifts, writing images to CD and DVD, and full service family portrait studios with one-hour delivery of finished portraits. For additional consumer or franchise information on MotoPhoto(R), visit www.motophoto.com or order prints online for local store pick-up at www.motoepics.com.