''Zuckerberg and Co. are eyeing up crowdsourced GPS app Waze, which generates mapping data by pulling it from its users' devices in real time.''

bring-on the social stats

http://www.engadget.com/2013/05/09/facebook-waze-purchase-rumor/

I saw a new tv-comm other night - FB doing a form of social-networking on cell. Can't find the name, it started with W i believe.

e