If you will notice, I did not make any predictions as to the amount of money Nunchi can generate the company, I have no idea. And yes, your whole post can be summed up by saying "it isn't until it is"--that is true. I do not believe that Nunchi has to be the holy grail to drive the share price north of where it is or where it has been recently. It certainly seems that it is more patent protected than past endeavours of the company. And I cannot name them specifically, but I recall numerous posters complaining about Fred's salary and also expressing skeptisim as to Nunchi's existance.