Yeah, this domain reg looks simply like a coincidence to our Nunchi name, IP platform. IMO, they are playing off the Korean culture Nunchi concept - "the subtle art of listening and gauging another's mood" and why related to the Music Genome Project.

The good - The Nunchi term is showing-up in "Searches (more awareness)" and in this example it's music related which is DATA. Plus, this could be related to Pandora - another dot! LOL

The Music Genome Project's database is built using a methodology that includes the use of precisely defined terminology, a consistent frame of reference, redundant analysis, and ongoing quality control to ensure that data integrity remains reliably high. Pandora does not use machine-listening or other forms of automated data extraction.

The Music Genome Project is updated on a continual basis with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles.

By utilizing the wealth of musicological information stored in the Music Genome Project, Pandora recognizes and responds to each individual's tastes. The result is a much more personalized radio experience - stations that play music you'll love - and nothing else.