It`s positive, as long as they are not trying to assume the whole digeplayer concept is theirs, including the technology, and any further development is theirs alone with no edig involvment.

It tells me that they are devoting heavy costs in support on the IFE market. Lots of our players or large future sales of the digesystem, which we are in or not and if in to what degree, who knows. I like the comment about new models of the digeplayer.

The complete PR from Shephard:

October 6, 2005 – WENCOR has decided to tidy up its handheld IFE branding by renaming digEplayer creator APS, which it acquired last year. Henceforward the Seattle company founded by ex-Alaska Airlines baggage handler Bill Boyer, now nowhere to be seen in the Wencor hierarchy, will be known as digEcor.

“We felt it was time to use a name that fits the family of entertainment devices and solutions we are bringing to market,” says Wencor CEO Brent Wood. “We have almost completed the move of APS from Washington State to Utah, so it felt like a good time to make the name change.”

Other recent developments include the appointment of Greg Beeston, currently general manager of Wencor Europe, as president of digEcor, and an accleration in the company’s plans to bring the semi-embedded digEsystem to market. New models of digEplayer are also in development.

OZ