``Baby Bells like SBC (Quote, Chart) and Verizon (Quote, Chart) are rolling out miles of the fiber-optic cabling needed to provide the service, and are looking at the premium services that will help fund the initiative.``

The same way they compete with current broadcast

conditions....They don`t

However..they have their ``TWIRL™ - Two-Way Infrared Link - Embedded firmware for bi-directional data transfer using high-speed infrared.`` to plug into the ends.

Perhaps they have the ability create the abstract needed between ``TWIRL`` and this.....

``IP-based providers can also bundle the TV service into the highly sought-after triple play of the broadband world: VoIP (define), high-speed Internet access and TV.``

doni