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Verizon DVR Would Study Your Behavior For Targeted Ads
Tech Would Even Know if Fido Was in the Room
by Karl Bode 11 hours ago tags: business · hardware · Verizon

Tipped by telcodad

Verizon is the latest to file for a patent that would allow the company to use set top cameras and microphones to monitor your living room, all so they can send you more targeted advertisements. We've already seen similar patents from Microsoft and Comcast, with the idea raising eyebrows due to intrusiveness and potential privacy violations.

Verizon's new patent for set top box technology (full patent application here) appears to take things even further, using cameras and microphones to send ads based on whether viewers are cuddling, or even if there's a pet in the room:

If the detection system determines that a couple is arguing, a service provider would be able to send an ad for marriage counseling to a TV or mobile device in the room. If the couple utters words that indicate they are cuddling, they would receive ads for "a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers," or commercials for romantic movies, Verizon states in the patent application.
So far these ideas have been patented, but have never made it to production due to privacy outrage. However, as our right to privacy diminishes further and further, don't be surprised to find your DVR and television watching you sometime in the next decade
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Dec 03, 2012 09:02PM
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