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Message: RE: Airplay?? It means trouble...Who we are...

RE: Airplay?? It means trouble...Who we are...

posted on Sep 29, 2005 01:17PM

CoKinetic does one thing better than anyone else – enable customers to pull together an unlimited array of backend systems and display them in a user-friendly, highly responsive interface that`s easy to create and deploy.

Our company actually began inside Deutsche Bank. Several years ago, our leadership team worked for Deutsche Asset Management. They had a tough assignment: Combine the capabilities of financial systems located all over the world into seamless applications – with user interfaces that worked well for people in many different countries.

``We twisted ourselves into a pretzel trying to figure out how to get this work done,`` says Kris Stevens, who`s now our CEO. ``We knew exactly what we needed – the power and versatility of fat-client software combined with the easy distribution and updating possible with http. There was only one problem: This tool simply didn`t exist.``

Powerful integration technology

Stevens and his team looked into purchasing custom software, but it was expensive and difficult to install on computers worldwide. The team had to create what they needed themselves. So they did – using open standards such as XML and JavaScript. Inside the bank, it was called Project Flubber – so named because it was the birth of something new and revolutionary.

Several things made this solution unique:

It could tap into virtually any backend system – no matter whether it was inside the bank or outside

It presented this data to users in a highly customizable GUI that displayed it in their native language

The GUI could be easily authored centrally and distributed instantly via http (as easily as creating web pages)

It used open standards like XML and JavaScript

It operated from the client side, rather than trying to control and package data with a portal approach

For Deutsche Bank, it was a highly affordable alternative to developing custom software. Says Stevens: ``We were convinced this was bigger than the bank. This was something the market needed.``

An independent company

Deutsche Bank agreed. They invested in CoKinetic and spun us off as a separate company.

Since then, we`ve launched commercial versions of our software products – the CoKinetic Player and CoKinetic Designer. Our clients can build almost any type of user interface and pull data from virtually any background systems.

When BearingPoint consultants record their time and expenses, they`re using CoKinetic Player. Nearly every Wall Street firm uses an application called BrokerMerit to rate client satisfaction – developed by Deutsche Bank with our technology. A variety of companies in Korea use CoKinetic player to put Korean-language interfaces on all types of systems.

Now we`re focusing on embedded systems – with emphasis on in-flight entertainment.

``Our customers are often trapped with a collection of technologies that forces them to operate in ways that aren`t the best for their businesses,`` says Stevens. ``They may actually have all the technology they need – but they need to combine it differently. They need disruptive technology to help them with the rapid production and distribution of applications. That`s what we provide.``

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