How ya been 98?!
These social networking giants will be all over CONTEXT AWARENESS as a new revenue stream, and EDIG holds the ROYAL FLUSH in this game.
Think of this as a triangle.
OEM's top corner, wireless carriers' bottom left, search engine firms/social networking sites bottom right, NUNCHI takes up the entire inner triangle, bringing it all together.
Can't think of a better way to describe what we own.