It seems like many are disappointed that the Nunchi platform hasn't found partners or the marketplace yet. Engineers in the mobile handset software and hardware industry know how incredibly difficult it is to break into this swamped arena.

Its important to remember that this is the first attempt by E.Digital to enter the wireless market. Yes, they introduced Nunchi with great enthusiasm , and honestly believed that multiple large partners would be knocking at thier door to try to partner with them. As I have seen so many times, reality sets in, and soon the competitiveness of the market becomes apparent. Thousands of start-ups, and thousands of companies that are trying to re-invent themselves are also fighting it out to get even a small piece of the mobile-social networking pie.

Many times it takes a couple of false starts in a new industry before a company hits its stride. There are possibly more ideas that are being cooked up by the innovations group. Something you might never expect could hit. Remember what happened when a baggage handler walked into the office. That spawned the most successful product E.Digital ever had.