To the contrary as stated at the SHM.

Cocumelli took the majority of Q&A lead after the formal presentation concluded. He made it clear they came up with a base concept of the platform (not an app) and when doing demos they asked the prospective clients what additional features/benefits do you want? Here's an example of what he said...

Customer: can you add this?

EDIG: YES

Customer: how about this feature?

EDIG: YES!

Alan then said, "we say no to nothing. It's always, yes we can add that for you."

He clearly said in doing many demos and we are scheduling more (IE we found out they demoed privately at CES 2012 in Vegas) the idea is to develope what the potential partners want, not what we think they should have except for the base offering.

This is why we have seen them say many times, "in the early development stages, still in development" etc.

I'd guess with them introducing it on the website for starters, the developoment stage is behind them.