``The digEsystem is a long term and unproven product``

Those initial orders are large and to ensure a delivery by next spring orders to the ``design and development`` team would have to be made well in advance. Whoever gets that initial order would likely benefit in the short term(next 2 quarters). Beyond that, the product would have to prove itself as you say, but, barring any unexpected glitches, embedded IFE is a winner the way I see it...just look at Jet Blue.