Viewer analytics keep messages relevant

''The Intel AIM Suite measures audience characteristics thanks to a technology called Anonymous Viewer Analytics (AVA). AVA uses small optical sensors connected to a digital sign to relay a video stream to Intel® processors. Intel AIM Suite software extracts video information and employs face-detection algorithms to aggregate data on how many people looked at the signage, how long they watched, and their demographic characteristics.

AVA data gives retailers a powerful tool for evaluating the effectiveness of their advertising. Detailed retail analytics help them gauge interest level, compare messages to sales increases, and dynamically change the advertising mix depending on the audience composition.''

http://www.intel.com/content/www/us/en/embedded-developers-engineers/retail-aim-suite.html?wapkw=metric+content%2c+sensors

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