'The key difference between Serve and say, PayPal, is personalization. A "cornerstone" of Serve's long-term vision, according to a statement, is to partner with retailers in sending out personalized coupons, rewards, and incentives to their customers. Its first three partners are Ticketmaster, Concur, and Flipswap.

http://www.pcmag.com/article2/0,2817,2382719,00.asp

http://www.serve.com/

Through in some nunchie psychographic marketing n this be a sweet partner.

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