I think you're on to something. This guy was of the same mind set...although not as eloquent. :>)

http://agoracom.com/ir/edigital/forums/discussion/topics/494711-does-this-read-like-something-we-have-read-before/messages/1581308#message

BTW, I owe Disco a thank you for answering my email to Fred. You hear that, Fred, who needsya?