The 44 million doesn't relate to trades per day. It's based on a percent of the available market shares.

Total common stock, last fiscal year = 286 million Substract what the management and BOD have, 32 million and you have marketable shares of 252 million. 44 mil is 17% of 252 market shares.

It covers approx 12 May to May. It also represents a considerable reduction in the share price versus prior time frames.