I keep thinking about us charging Wencor some $635 per unit, and them turning around and charging their customers some $2K each, with very little ``value-added``, though they have one potential ``biggy`` - content to pay for).

I think there`s a good chance the advertising revenues exceed the content cost in both scenarios - Wencor IFE and our own medEplayer

They`ve ``promised`` revenues from DVAP this Fyear, which makes me think we`re much closer on these than many suspect.

I think we`re more than close, otherwise RP would not have tipped our hand to potential competitors in this brand new market.